“Wow. You gave my brand a pulse.”
I’m Lindsey, an NYC-based copywriter, brand strategist, occasional website and project manager, and short story author. Clients love my KPI-boosting copy, brand voice and tone creation—and occasionally, my Korean BBQ. (I once won a workplace cook-off, proving that I bring flavor on and off the page.)
Curious about what I can do for your brand? Leave me a note.
Samples of my copywriting, ghostwriting, and voice & tone development
(And yes, there’s a published short story hiding in there, pretending to be copy.)
RYORI Cookware (Brand Voice, SEO Landing Page Copy, Product Copy)
New York Road Runners (Brand Campaign Concept, Naming, Digital Activations)
onDiem (B2B Cold Emails & Lead Generation)
Equitable Holdings, Inc (Video Script, Sales Decks, Employee Personas)
IMAGE Skincare (Brand Campaign, Social Media Copy, Video Script)
Amber Rae (SEO Website Copy, Social Media Copy, Copy Editing)
The LEAD & onDiem (B2B Content, Ghostwriting)
Dentistry IQ & onDiem (B2B Content, Ghostwriting)
R&W Collective (Print Marketing, Social Media Copy)
onDiem (UX Copy)
Oral Health United (Video Script, B2B Content, SEO Website Copy)
onDiem (B2B Content, Ghostwriting)
Babyganics (Storyboards, Social Media Copy, Website Copy, Packaging & Product Copy, Brand Refresh)
NCL Racing (Storyboards)
onDiem (Brand Voice, SEO Website Copy, Print Marketing)
The Saviors of Phnom Penh (Published Short Story)
Dancing Deer Baking Co. (Brand & Competitor Research)
Kitchen Clash (Print Marketing, Blogs, Website Copy)
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Freelance Copywriter
2016 – Present | New York, NY or RemoteLead Copywriter and Brand Strategist at onDiem
2023 – 2025 | RemoteLead Copywriter and Brand Strategist at Nacci
2018 – 2023 | New York, NY or RemoteProduct Copywriter at EILEEN FISHER
2017 – 2018 | New York, NYCopywriter at Madwell*
2015 – 2016 | New York, NY*A creative agency based in Brooklyn, NY—not to be confused with Madewell!
Senior Media Analyst at iCrossing, Inc.
2015 – 2015 | New York, NYMedia Analyst at iCrossing, Inc.
2014 – 2015 | New York, NYProgram Assistant at Public Interest Projects
2011 – 2014 | New York, NY
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Magna Cum Laude, East Asian Studies at New York University
2006 – 2010 New York, NYWinner of the East Asian Studies Prize, New York University: Academic prize given to one graduating student within the East Asian Studies department
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A new kind of mentorship: How Browngirl, RDH is helping diversify the dental industry
Published in DentistryIQ, October 2020Care for a Better Tomorrow: How a new coalition of dental leaders is caring for our community
Published in DentistryIQ, October 2020There’s Really Only One Way Asian Americans Can Fight Racism in the Age of COVID-19
Published in NextShark, May 2020Feminism And Race: Just Who Counts As A 'Woman Of Color'?
Published in NPR Code Switch, September 2013
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Brand Messaging & Voice
Health Tech & Wellness
SMB/Solo Practitioner Messaging
SEO + Editorial Strategy
UX/Product Copy & Strategy
Data Storytelling & Research
Thought Leadership Writing
Ghostwriting
Creative Collaboration