You don't have to heal alone.

Close-up of purple scrub, embroidered with "R&W Collective"

Client: R&W Collective (chiropractic service provider)
Year: 2020
Role: Copywriter, as part of the creative team at nacci
Deliverables: Printed marketing collateral, Facebook copy

Photo from Daria Valenzuela via Unsplash. Two laughing women holding hands and sitting close to each other on a bench in a grassy, tree-lined setting

No one should have to recover alone.

Dr. Shelly McPhatter, a practicing chiropractor and Owner of R&W Collective, asked our creative team at nacci to create no-nonsense palm cards and social media copy that would help R&W patients feel supported. In an industry focused on rehabilitating victims of motor vehicle accidents and job-related injuries, she requested language and branding that could feel positive and hopeful.

We did just that, focusing on warm and human language that was the direct antithesis to the sales-y, in-your-face copy utilized by most chiropractic rehabilitation centers.