Client: Dancing Deer Baking Co.
Year: 2016
Role: Copywriter, as part of the creative team at Madwell
Deliverables: Brand research and positioning work, including competitor research

When Dancing Deer Baking Co. asked the creative team at Madwell for a brand refresh, we took this as an opportunity to sample every single brownie, cookie, and cake the company had to offer. We obviously can’t divulge the marketing insights that resulted from this very serious research, but here’s a small portion of the competitor descriptions we completed to support our presentation.

Yes; I did my due diligence and sampled a treat from every brand featured below—and absolutely nothing beats Dancing Deer’s salted caramel squares. Promise.