Client: New York Road Runners (NYRR)
Year: 2018
Role: Junior Copywriter
Deliverables: Brand campaign concept, naming, digital activations

New York Road Runners (NYRR) asked the creative team at Madwell to come up with a brand campaign that would reinvigorate their presence and drive engagement. The result: an end-to-end brand campaign that was so successful, NYRR ran it for several years. I’m proud to have been part of NYRR’s legacy, one that is now an essential part of New York City’s culture and history.