Client: Babyganics
Year: 2017
Role: Copywriter, as part of the creative team at Madwell
Deliverables: Social media copy, storyboarding for brand campaign refresh, landing page copy, packaging copy, product copy

Picture the usual baby product commercial: a close-up image of an unfussy baby; a smiling mom, gently lathering her child; an impossibly sterile bathroom that looks like something out of a CB2 catalog.

In case you’ve never heard of parenting before, real life is just a bit different. So when Babyganics (a leader in the world of baby-safe products) asked our team to refresh their brand campaign, we decided to celebrate babyhood in all of its genuine, honest glory—crayon-covered walls and mystery stains included.

We can’t share all the brand campaign details, but here’s a snippet of what we did. I worked with our design team to create a sample storyboard, social media posts, and more, all to support the brand’s “Grow Boldly” campaign—and to bring baby’s happy, messy adventures to life.