Your esthetician uses this brand.

Client: IMAGE Skincare
Year: 2020
Role: Creative & Direct Response Copywriter, as part of the creative team at nacci
Deliverables: Brand campaign concepts, Facebook and Instagram ad copy, video scriptwriting

If you’ve been to a top-notch spa, you’ve probably seen IMAGE Skincare’s colorful products on proud display. And if you’ve tried their products (My personal favorite: The VITAL C hydrating anti-aging serum), you know that they actually work. So we were elated when IMAGE Skincare asked our team at nacci to accomplish three key objectives:

  1. Strategically re-position the brand: Increase awareness and consideration of IMAGE Skincare among retail consumers

  2. Craft a consistent brand voice: Create a clear hierarchy of messaging and bring harmony to the overall brand.

  3. Launch the campaign successfully in market: Develop and execute a paid media plan that delivers profitable growth with new customers.

The result was our highly successful “Skin in Full Color” campaign—which featured vibrant, bold, and confident messaging that appealed to women in IMAGE Skincare’s target audience. Thanks to our tight focus on consumer benefits and our careful optimization, our team:

  1. Significantly over-delivered on all key measures across Facebook, Instagram, Pinterest, and YouTube—including ROAS, CPA, and conversion rate.

  2. Reached over 4 million people with our campaign creative.

  3. Registered thousands of new customers as IMAGE Insiders.

Instagram Ad Copy

  • An image of a laughing model applying IMAGE Skincare's metallic-blue Firming Transformation Mask to her face.

    Glowing, #nomakeupselfie-type of skin in just 15 minutes? 97% of users thought so. Meet our Firming Transformation Mask ✨✨✨✨

  • An image of two hands with brightly-painted, orange nails holding a round container of IMAGE Skincare's AGELESS total overnight retinal masque

    Just one pump is all you need! 💪 Target those tell-tale signs of aging with our powerful overnight retinol masque.

    *Fun fact: Those are my hands!

  • An image of IMAGE Skincare's entire VITAL C Collection

    The pros already know—and we think it’s time you do, too. Try the VITAL C Collection, loved by estheticians in 52+ countries.

Video Scriptwriting

Skin in Full Color: Image Skincare Brand Video. Script written by Lindsey Yoo

“Nailed it!!! Love love love love. Every nuance heightens the professional and the science and the customization of our skincare.”
— Y. Murray, Chief Marketing Officer
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