Client: Amber Rae
Year: 2020
Role: Copywriter
Deliverables: SEO-informed landing page copy, social media copy, product copy, light editing within product itself

During the height of the COVID pandemic, Amber Rae (best-selling author of Choose Wonder Over Worry and The Answers Are Within You) decided to bless the world with the now sold-out Wonder Journal, a “choose-your-own-adventure playbook for your self-discovery journey.” A thoughtfully-designed format allows you to choose how you’re feeling, or what emotion you’d like to feel. From there, personalized prompts allow you to journal deeply into those emotions—and potentially unlock a treasure trove of healing, growth, and wisdom.

As the copywriter on Amber’s team, I provided social media copywriting services, email marketing copy, product copy, and more as needed—plus some light editing work on the journal itself. The result: a sold-out product within 48 hours.